PARTNERSHIPS

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TREAD is the definitive guide to Automotive Adventure and Outdoor Lifestyle. From reviews of the most innovative aftermarket products and latest camping products, TREAD knows gear. Complemented with beautiful imagery of the trails of North America and beyond, stories unfold the exploration of often rarely touched landscapes and the vehicles that take you there, while advice on preparedness, safety, and technical insights stay at the forefront. TREAD offers a wealth of knowledge designed for the growing population of Automotive Outdoor Enthusiasts.

 

TREAD promotes off roading, overlanding and camping to enhance outdoor adventure and to build a stronger community.

 

TREAD is the leading authority of adventure vehicle travel. A trusted source that has something for everyone, we connect consumers, the automotive industry, and the outdoor industry with inspiration, products, and advice from enthusiasts and experts in the field.

 

Ground Pounder Coffee has partnered with TREAD Magazine because we believe in the importance of conservation efforts, sustainability and educating others on Leave No Trace principles. Our shared interest to protect the environment through education and active participation is in direct relation with the goals of tread lightly.

Ground Pounder Coffee has named our newest roast “LIMITLESS” COMING SOON because when like-minded people come together the things that can be done become truly LIMITLESS. We will donate $1.00 per bag of LIMITLESS sold, to tread lightly on behalf of TREAD Magazine. What better way to start your adventure than with an amazingly delicious cup of coffee while supporting the education, training, outreach, and good stewardship of our lands!

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Tread Lightly! is a national nonprofit organization with a mission to promote responsible motorized, recreation through stewardship programs and ethics education to ensure off-roading opportunities are accessible for future generations. For over 30 years, the Tread Lightly! team, along with its members, partners and volunteers has worked together to improve access through on-the-ground trail improvement projects, public land cleanups and strategic educational messaging tailored to promote responsible off-roading.

As off-road and outdoor recreation grows in popularity, so do the impacts on public land and trails. Tread Lightly! works collaboratively with industry partners, public land agencies and off-road enthusiasts to maintain access to these places by promoting minimal impact recreation.  Supporters of Tread Lightly! practice environmentally responsible outdoor recreation by adhering to the T.R.E.A.D. principles, an outdoor ethics messages that promotes minimal impact recreation on land and water.

The T.R.E.A.D. principles include:

TRAVEL RESPONSIBLY⁠⁠

Travel responsibly on land by staying on designated roads, trails, and area. Go over, not around, obstacles to avoid widening the trails. Cross streams only at designated fords. When possible, avoid wet, muddy trails. On water, stay on designated waterways and launch your watercraft in designated areas.⁠⁠

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RESPECT THE RIGHTS OF OTHERS⁠⁠

Respect the rights of others, including private property owners, all recreational trail users, campers, and others so they can enjoy their recreational activities undisturbed. Leave gates as you found them. Yield right of way to those passing you or going uphill. On water, respect anglers, swimmers, skiers, boaters, divers, and those on or near shore.⁠⁠

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EDUCATE YOURSELF⁠⁠

Educate yourself prior to your trip by obtaining travel maps and regulations from public agencies. Plan for your trip, take recreation skills classes, and know-how to operate your equipment safely.⁠⁠

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AVOID SENSITIVE AREAS⁠⁠

Avoid sensitive areas on land such as meadows, lake shores, wetlands and streams. Stay on designated routes. This protects wildlife habitats and sensitive soils from damage. Don’t disturb historical, archeological or paleontological sites. On water, avoid operating your watercraft in shallow waters or near shorelines at high speeds.⁠⁠

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DO YOUR PART⁠⁠

Do your part by modeling appropriate behavior, leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species and repairing degraded areas.⁠⁠

 

Being responsible doesn’t mean being boring. Do your part to keep your favorite trails open, healthy and beautify. Start by learning more about Tread Lightly!’s mission, impact, upcoming projects and how to become a member by visiting treadlightly.org or follow us on Facebook, Instagram or LinkedIn.

Please take a look at the knives that CK Knife and Tool has made to-date as well as checking out his YouTube channel for customer knives, gear and tools as well as a more personal look into who and what CK Knife and Tool is.  CK Knife and Tool will be doing great things in the near future, STAY TUNED!

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